Trade Show Sponsorship Opportunities !
Don’t forget trade show sponsorship and speaking opportunities to enhance product awareness

Trade show sponsorship can be an extremely cost-effective way to get ahead of your competitors and other exhibitors at your next trade show. There is usually a list of off-the-shelf packages available at most budget levels (from sponsored seminar theaters to signage to T-shirts at the registration desk.

However, some of the best trade show sponsorships are often programs designed by the organizer and exhibitor sitting down together and brainstorming. Talk to the organizer and tell them your goals and your budget. The only limit is your imagination.

Arranging possible trade show speaking opportunities takes considerable effort and involves a long lead time. In most instances, you must be in contact with the trade show organizers at least 12 months in advance of the trade show. You may even find that a trade show sponsorship is required to be even considered as a presenter.

First, do your research on any relevant trade shows and then contact the event organizer. The website of the organizer is a good place to start.

You must have a compelling topic. You must understand your audience, and you must be ready and willing to impart your knowledge and experience of the industry. Most importantly, your presentation has to teach something to someone, and not just be commercial for your organization. Give the audience the satisfaction of having really learned something from your presentation, and show trade show organizers will want to have you as a presenter at their next show.

This is an excellent way to enhance product awareness, drive more traffic to your booth, and increase lead and revenue generation from the show. As a volunteer speaker, you have the opportunity to highlight your expertise and speak with prospects that you may not have met at your booth.

Trade show sponsorship can also entail sponsoring a speaker at a conference held in conjunction with the trade show. This is a great marketing opportunity as it enables you to strengthen the visibility and awareness of your company and product. Trade show sponsorship will attract more visitors to your booth with resulting increased sales.

If you do decide to sponsor a speaker, then in your pre show marketing efforts advise attendees that you’re sponsoring the speaker and encourage them to attend the presentation. Also, try and schedule the speaker to attend your booth to answer questions bout his or her topic.

After the event you should continue in your follow-up letters, etc include some tips or other information from the speaker as a value added service in your communications.

If sponsoring a speaker make sure you find the right speaker who has the right message that complements your company’s image and products. It’s important that the speaker customizes each talk to the specific needs of your company to delver a targeted message.

by Ken MacKenzie -

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Source: http://www.TheTradeShowEdge.com