A
Trade show plan is essential to gain
|
But first a little about
myself....|
Not undertaking in advance a pre trade show plan and marketing strategy and having untrained booth staff ! In fact, it's a waste of time
and money participating if you make |
Here are the two biggest
mistakes
In our current economy and its increased
costs,
how can exhibitors guarantee that their investment
will pay off?
You need to ask yourself......
What's got to be in place with my trade show
plan to ensure I get the results I
expect?
Can I do what's
required?
Can it be measured?
|
Avoid common trade show mistakes! With enormous amounts of money and time being invested in setting up a trade show booth, not to mention the cost of sending employees to the event, you need to discover how essential it is to increase your results by avoiding common trade show mistakes! |
This book covers strategic principles for exhibitors to utilize before, during and after a trade show to maximize the value of their trade show investment...
From the booth planning stages, to exhibitor etiquette, to pre-show, at-show and post-show follow up, The Trade Show Edge will show you how to make your trade show exhibit successful and avoid making these trade show marketing pitfalls.
"The Trade Show Edge" gives
you instant access to vital information
which will enable your trade show program to gain effectiveness
and impact!
Every area of trade show management is
covered in this concise,
easy-to-read book.
No matter how large or small your
program is, you will find solutions to your trade show
challenges.
There is no doubt that trade shows are
an
extremely powerful sales and marketing
tool.
However,
taking part in a trade show without having a clear
view of......
why you are there and
how to get
your message into the hands and minds of the people you
want to reach most
ie. your buyers
....is almost a certain
recipe for disaster!
Inside "The Trade Show Edge" you'll
find....
What's the most important starting
point for any trade show? (see page 7)
What you should do before committing your
company to a trade show (see page
8)
The activities that contribute to a
trade show's success (revealed on page
9)
How to spell out and plan your trade
show objectives (see page
10)
How you should evaluate the trade show
market and plan an exhibit program
(see page 16)
Where to find trade shows (see page 19)
How to establish a budget and what to cover (Includes Budgeting Worksheet) (see page 21)
A Trade Show Planning Guideline to maximise your trade show results (see page 30)
Selecting Space - the factors and guidelines you must consider (see page 33)
How to calculate your potential show audience (see page 35)
"Your willingness to work with us and help Arizona companies we represented prior to the actual trade show was what really spurred our participation and eventually was what made Repcom successful."
Janice M. Schaefer
Director, Business and Trade
Arizona Department of Commerce
In addition, the book also
covers....
How to design and
build an open, inviting booth (see page 41)
The latest exhibit design and industry trends
(see page 50)
How to create crowd-stopping grahics and other
exhibit tips (see page 53)
Shipping your exhibit tips,drayage &
how to avoid aggravation (see page 61)
Your Prospective Buyer - know what your
visitors want! (see page
70)
How to qualify prospects.
Included is a sample Qualification Form
(see page 75)
Pre-show, At-show and Post-Show
Marketing (Critical information starting on page
80)
How to obtain publicity in Business-to-Business Press, including how to write press releases/prepare Press Kits (see page 92)
Giveaways - make sure they have a connection to your product (see page 106)
Trade show literature tips
(see page 109)
"On behalf of the Jakarta City Government, we would like to extend our deepest gratitude and highest appreciation for the attention, assistance, support and co-operation you extended to us for the "Jakarta Beyond Your Imagination" presentation."
Tb. R. Rais
Vice Governor
Capital City of Jakarta, Indonesia
And there's more. A lot MORE! These vitally
important matters are also covered....
The most critical resource on the trade show
floor
- The Trade Show Planning Guide - (see
full details on page 112)
How to train and schedule your exhibit staff
(This very important aspect is covered
starting on page 117)
How to ask "Open Ended" questions (see
page 129)
How to evaluate your competitors at a trade show (discussed on page 133)
Trade show
hospitality events should be relationship-focussed
(see page 137)
Don't forget sponsorship and speaking opportunities (see page 143)
Post-show follow-up and evaluation
(Two of the most overlooked aspects of
trade show participation are discussed on page
145)
Trade Show Evaluation Form (available on page 153)
What to do in an
emergency (see page
156)
Resource
Directory and Industry Terms (Check out the Appendices)
I've put all this information into an eBook
that you can check out right now ....
"The phenomenally successful "Computers USA Exhibition" is an example of the magnitude of an exhibition project for which Mr. MacKenzie was responsible."
Toby T. Zettler
Director
United States International Marketing
Center
Many exhibitors at the average trade show
continue
to make mistakes in their
exhibits !
|
Order now and you'll
also get this Lee Fowler has been coaching
and training in sales and service skills,
presentations, negotiating and creative
thinking since 1982. He has worked on
developing sales training projects for some
major companies including: Castrol, Apple
Computer, Radisson Hotels, Colgate-Palmolive,
Volvo, Legal & General, Schwarzkopf
Haircare and a host of other super successful
companies -and- watched them get incredible
results! The book will clearly
explain how to.... Customers will return to do business with you again and again, year after year, despite your competitors' best efforts to lure them way from you if you apply the principles explained in this book. Without a doubt, your sales |
"Lifelong Customers"
Greet your customers so that
they are totally at ease with you
immediately
An investment in "The Trade Show Edge"
PLUS "Lifelong Customers"
will assist you in "accelerating the sales
process"
You'll record a much higher success rate!
Increased marketing skills = increased sales = increased profits
|
I want you to be completely
without risk... I'm so
convinced of the value If at any time in the next 56 days you feel that it falls short in delivering everything I have promised in this letter, just let me know and I'll be happy to give you a full refund. No questions asked! In fact, if for any reason you're not 100% satisfied, I want you to demand your money back. This product is backed by ClickBank's guarantee of quality customer service and ClickBank will be happy to help you if there is any problem with your purchase
|
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However, you get "The 'Trade Show Edge'
TODAY,
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Remember, your total package is ...
|
Here's what |
Separate Purchase |
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|
" The Trade Show Edge" |
$47.00 |
$37.95 |
|
"Lifelong Customers" |
$18.00 |
FREE gift |
|
Total Value |
$65.00 |
$37.95 |
Total value $65.00 for only $37.95!
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P.S. Don't forget, you'll get the "Trade Show Edge" today PLUS "Lifelong Customers" for the low price of just $37.95 - but ONLY if you act now !
P.P.S. You can't lose with the
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This ebook is guaranteed with an eight weeks, (56 days) 100%
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The Trade Show Edge will help you with your trade show plan
© COPYRIGHT - 2008 ALL RIGHTS RESERVED
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