Can you guarantee that
your trade show marketing investment will pay off
"When it comes to your business,
is it really possible to become a profitable trade show exhibitor even if you've never been one before ?"
Here's the thing....when it comes to growing your business,
by participating in trade shows, there are a number of bottlenecks that can hold businesses back from reaching the
next level of income.....
The Trade Show Edge will walk you through what
you need to know about having a successful
Have any of your previous trade shows failed to deliver the returns you expected
Are you doing enough to make your next trade show a raging
Is your next trade show make-or-break for you?
Do you have an iron-clad trade show marketing plan to attract the right
customers and stand out from your rivals in your hyper-competitive marketplace
you should choose The Trade Show Edge ....
Because it will show
you how you can obtain the best ROI on your trade show participation.
Provide you with a Pre Trade Show Marketing Plan that works and, one that gives
you productive and measurable results.
Ensures that you don't make common
mistakes that are constantly being
made by trade show
Provides you with a free bonus book on
And, there's a 100% no-risk-to-you money
It's your chance to make a remarkable difference to the results of your next trade show and, the
future of your business.
But first a little about the author....
Ken MacKenzie has
had over 35 years marketing and public relations experience. As Marketing Manager in a U.S. Trade Center, which is
a United States Government facility, sponsored by the United States Department of Commerce, he served as
Principal Advisor to the U.S. Trade Center Director on major U.S trade event planning and
promotion. In this position he was totally responsible
for the organization, advertising, promotion and implementation of numerous U.S. Government sponsored trade shows
and other events covering many different industry groups.
As a Senior Consultant with International Public Relations for a number of
years, as well as the owner of Ken MacKenzie Communications, he managed many various major projects and
"Ken MacKenzie achieved the highest documented level of success of any Trade Show Manager in the
U.S. Foreign Commercial Service worldwide"
Principal Commercial Officer
American Consulate General, Sydney
If your trade show
participation is leaking money, then The Trade Show Edge will increase your revenue by plugging the
You'll learn how you can have a very successful and profitable trade
thing you cannot ignore is that costs are climbing and competition increasing, so it's very important to squeeze as much juice from your trade show participation as
In any trade show there are winners and there are
What makes the difference?
A pre trade show marketing plan !
"It's essential that you understand that for productive results
as a trade show exhibitor you must...."
Have a trade show marketing plan
understand what works,
what doesn't, and why.....
The Trade Show Edge" has over 160 pages to help your business obtain the best ROI
from your trade show marketing.
"Instantly" download Trade Show
Marketing Strategies, Tips and Ideas !
PLUS - look for the
on sales techniques below !
"A Trade show marketing plan is your Key to Extra
Your trade show marketing challenge
is finding innovative ways to distinguish your business
from your competition.
In short - your plan should be
looking to gain a competitive edge !
This fully detailed downloadable ebook reveals how you can obtain a greater return on your
investment from a well prepared trade show marketing plan!
hyper-competitive exhibiting market you must
stand out and attract the right customers
You know that standing out in the crowd - and attracting the right
customers - has never been tougher than in today's hyper-competitive exhibiting market.
That's why it's so important to know what the trade show medium is
and how to use it correctly.
A trade show marketing plan has critical elements such as having
meaningful and measurable objectives; how to target your particular market; what you need to budget for; your
planning timeline; how to select space and what kind of exhibit you should have are all imperative if you are
to have a successful show.
After all, I'm sure you don't want to miscalculate your potential
trade show audience or design a booth that's not open and inviting.
having ineffective graphics that do not get your messages across; failing to measure your results and failing to follow-up leads, are just a few of a host of other exhibit killers!
"The Trade Show Edge will help you with your trade show marketing so that
don't make common mistakes that are constantly being made
by trade show exhibitors."
The Trade Show Edge quickly uncovers the
now being made by many trade show exhibitors.
You'll discover what needs to be done to give you a huge advantage over
your competition, making it easier to attract new clients, thereby having additional sales and extra
Here are the two biggest mistakes
Not undertaking advanced pre trade show marketing preparation
and having untrained booth staff !
fact, it's a waste of time and money participating if you make
either or both of these two errors.
Trade Show Edge explains why pre trade show marketing is critical in alerting potential customers
to your presence, your purpose and your business and why the effectiveness of your booth staff can
make or break your success at a trade show.
In our current economy and its increased costs,
how can exhibitors guarantee that their tradeshow investment will pay off?
You need to ask yourself......
What's got to be in place
with my trade show marketing to ensure I get the results I expect?
Can I do
Can it be measured?
Avoid common trade show mistakes!
With enormous amounts of money and time being invested in setting up a
trade show booth, not to mention the cost of sending employees to the event, you need to discover
how essential it is to increase your results by avoiding common trade show mistakes!
This book covers strategic principles for exhibitors to utilize before, during and
after a trade show to maximize the value of their trade show investment...
From the booth planning stages, to exhibitor etiquette, to pre-show,
at-show and post-show follow- up, The Trade Show Edge will show you how to make your trade show exhibit successful
and avoid making these trade show marketing pitfalls.
Every area of trade show management is covered in this concise,
No matter how large or small your program is, you will find solutions to your trade show
There is no doubt that trade shows are an
extremely powerful sales and marketing tool.
However, taking part in a trade show without having a clear
why you are there and
how to get
your message into the hands and minds of the people you want to reach
....is almost a certain recipe for
Inside "The Trade Show Edge" you'll find....
What's the most important starting point for any
trade show? (see page 7)
What you should do before committing your
company to a trade show (see page
The activities that contribute to a trade
show's success (revealed on page 9)
How to spell out and plan your trade show
objectives (see page 10)
How you should evaluate the trade show
market and plan an exhibit program
(see page 16)
Where to find trade
shows (see page
How to establish a budget and what to
cover (Includes Budgeting Worksheet)
A Trade Show Planning Guideline to
maximise your trade show results (see page 30)
Selecting Space - the factors and
guidelines you must consider (see page
How to calculate your potential show
audience (see page
"Your willingness to work with us and help Arizona companies we represented prior to the actual
trade show was what really spurred our participation and eventually was what made Repcom
Janice M. Schaefer
Director, Business and Trade
Arizona Department of Commerce
In addition, the book also
How to design and build an open, inviting booth
(see page 41)
The latest exhibit design and industry
trends (see page 50)
How to create crowd-stopping graphics and other exhibit
tips (see page 53)
Shipping your exhibit tips, drayage &
how to avoid aggravation (see page 61)
Your Prospective Buyer - know what your visitors
want! (see page 70)
How to qualify prospects. Included
is a sample Qualification Form (see page 75)
Pre-show, At-show and Post-Show
Marketing (Critical information
starting on page 80)
How to obtain publicity in Business-to-Business Press,
including how to write press releases/prepare Press Kits (see page 92)
make sure they have a connection to your product (see page
Trade show literature
"On behalf of the Jakarta City Government, we would like to extend our deepest gratitude and
highest appreciation for the attention, assistance, support and co-operation you extended to us for
the "Jakarta Beyond Your Imagination" presentation."
Tb. R. Rais
Capital City of Jakarta, Indonesia
And there's more. A lot MORE! These vitally
important matters are also covered....
The most critical resource on the trade show
floor - The Trade Show Planning Guide -
(see full details on page
How to train and schedule your exhibit
(This very important
aspect is covered starting
on page 117)
How to ask "Open Ended" questions (see page 129)
How to evaluate your
competitors at a trade show
Don't forget sponsorship and speaking
opportunities (see page
Post-show follow-up and
evaluation (Two of the most overlooked aspects of
trade show participation are discussed on page 145)
Trade Show Evaluation
Form (available on
What to do in an
emergency (see page 160)
Resource Directory and Industry Terms (Check out the
"The phenomenally successful "Computers USA Exhibition" is an example of the magnitude of an
exhibition project for which Mr. MacKenzie was responsible."
Toby T. Zettler
United States International Marketing Center
Many exhibitors at the average trade show continue
to make mistakes in their exhibits !
Order now and you'll also get this
very special FREE BONUS!
(valued at $29)
How to attract and keep
loyal customers for life!
by Lee Fowler.
Lee Fowler has been coaching and training in sales and service skills,
presentations, negotiating and creative thinking since 1982. He has worked on developing sales
training projects for some major companies including: Castrol, Apple Computer, Radisson Hotels,
Colgate-Palmolive, Volvo, Legal & General, Schwarzkopf Haircare and a host of other super
successful companies -and- watched them get incredible results!
This book will teach you, step-by-step, the skills and techniques developed for those companies and
how to apply them in your business so you can achieve the same incredible results.
The book will clearly explain how to....
Greet your customers so that they are totally at ease with you
Go beyond customer satisfaction and achieve customer loyalty
How to find out, in just a few minutes, what will make your prospects
How to instil confidence in your ability to deliver truly great
Plus any holes in your business that might cause a customer to leave
you - before it happens
Customers will return to do business with you again and again, year after
year, despite your competitors' best efforts to lure them way from you if you apply the principles
explained in this book.
Without a doubt, your sales
will definitely increase!
An investment in "The Trade Show Edge" PLUS "Lifelong Customers"
will assist you in "accelerating the sales process"
You'll record a much higher success rate!
Increased marketing skills = increased sales = increased
The 100% no-risk-to-you Guarantee
We want you to be completely without risk...
so here's our guarantee......
We're so convinced of the value
of "The Trade Show Edge",
you get secure order processing through Clickbank
with a 60 days,
100% money back guarantee
If at any time in the next
60 days you feel that it falls short in delivering
everything we have promised in this letter, just let us know and
we'll be happy to give you a full refund.
No questions asked!
And, you can keep the eBook FREE with
our compliments. That way you risk nothing.
In fact, if for
any reason you're not 100% satisfied, we want you to demand your money back.
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