trade show marketing

Can you guarantee that
your trade show marketing investment will pay off ?

"When it comes to your business,
is it really possible to become a profitable trade show exhibitor even if you've never been to one before ?"

Here's the thing....when it comes to growing your business,
by participating in trade shows, there are a number of bottlenecks that can hold businesses back from reaching the next level of income..... 



The Trade Show Edge will walk you through what
you need to know about having a successful and
profitable trade show....Guaranteed....

Have any of your previous trade shows failed to deliver the returns you expected ?

 Are you doing enough to make your next trade show a raging success?

Is your next trade show make-or-break for you?

Do you have an iron-clad  trade show marketing plan to attract the right customers and stand out from your rivals in your hyper-competitive marketplace ?

Why you should choose The Trade Show Edge ....

Trade Show Marketing ebook
 it will show you how you can obtain the best ROI on your trade show participation.

Provide you with a Pre Trade Show Marketing Plan that works and, one that gives you productive and measurable results. 

Ensures that you don't make common mistakes that are constantly being made by trade show exhibitors.

 Provides you with a free bonus book on sales techniques.

 And, there's a 100% no-risk-to-you money back guarantee.

It's your chance to make a remarkable difference to the results of your next trade show and, the future of your business.

But first a little about the author....

Ken MacKenzie has had over 35 years marketing and public relations experience. As Marketing Manager in a U.S. Trade Center, which is a United States Government facility, sponsored by the United States Department of Commerce, he served as Principal Advisor to the U.S. Trade Center Director on major U.S trade event planning and promotion. In this position he was totally responsible for the organization, advertising, promotion and implementation of numerous U.S. Government sponsored trade shows and other events covering many different industry groups.

As a Senior Consultant with International Public Relations for a number of years, as well as the owner of Ken MacKenzie Communications, he managed many various major projects and accounts.



Trade show marketing results


"Ken MacKenzie achieved the highest documented level of success of any Trade Show Manager in the U.S. Foreign Commercial Service worldwide"

Bert Engelhardt
Principal Commercial Officer
American Consulate General, Sydney


If your trade show participation is leaking money, then The Trade Show Edge will increase your revenue by plugging the holes. 

You'll learn how you can have a
 very successful and profitable trade show

The first thing you cannot ignore is that costs are climbing and competition increasing, so it's very important to squeeze as much juice from your trade show participation as possible !

In any trade show there are winners and there are losers.

What makes the difference?

A pre trade show marketing plan !

"It's essential that you understand that for productive results 
as a trade show exhibitor you must...."


trade show marketing planHave a trade show marketing plan

Trade show marketingunderstand what works,

what doesn't, and why.....



The Trade Show Edge" has over 160 pages to help your business obtain the best ROI from your trade show marketing.

 "Instantly" download Trade Show
Marketing Strategies,
 Tips and Ideas !

PLUS - look for the
great FREE BONUS book
 on sales techniques below !

 "A Trade show marketing plan is your Key to Extra Profits!"

Your trade show marketing challenge
is finding innovative ways to distinguish your business
from your competition.

In short - your plan should be
 looking to gain a competitive edge !

This fully detailed downloadable ebook reveals how you can obtain a greater return on your investment from a well prepared trade show marketing plan!


In today's hyper-competitive exhibiting market you must
stand out and attract the right customers

You know that standing out in the crowd - and attracting the right customers - has never been tougher than in today's hyper-competitive exhibiting market.

That's why it's so important to know what the trade show medium is and how to use it correctly.

A trade show marketing plan has critical elements such as having meaningful and measurable objectives; how to target your particular market; what you need to budget for; your planning timeline; how to select space and what kind of exhibit you should have are all imperative if you are to have a successful show.

After all, I'm sure you don't want to miscalculate your potential trade show audience or design a booth that's not open and inviting.

Of course, having ineffective graphics that do not get your messages across; failing to measure your results and failing to follow-up leads, are just a few of a host of other exhibit killers!


"The Trade Show Edge will help you with your trade show marketing so that you
don't make common mistakes that are constantly being made
by trade show exhibitors."


The Trade Show Edge quickly uncovers the mistakes
now being made by many trade show exhibitors.

You'll discover what needs to be done to give you a huge advantage over your competition, making it easier to attract new clients, thereby having additional sales and extra profits.


 Here are the two biggest mistakes
of all....

Not undertaking advanced pre trade show marketing preparation
and having untrained booth staff !

In fact, it's a waste of time and money participating if you make
either or both of these two errors.

The Trade Show Edge explains why pre trade show marketing is critical in alerting potential customers to your presence, your purpose and your business and why the effectiveness of your booth staff can make or break your success at a trade show.


In our current economy and its increased costs,
how can exhibitors guarantee that their tradeshow investment will pay off?

You need to ask yourself......

What's got to be in place with my trade show marketing to ensure I get the results I expect?

Can I do what's required?

Can it be measured?



Avoid common trade show mistakes!

With enormous amounts of money and time being invested in setting up a trade show booth, not to mention the cost of sending employees to the event, you need to discover how essential it is to increase your results by avoiding common trade show mistakes!

Trade Show Marketing

This book covers strategic principles for exhibitors to utilize before, during and after a trade show to maximize the value of their trade show investment...





From the booth planning stages, to exhibitor etiquette, to pre-show, at-show and post-show follow- up, The Trade Show Edge will show you how to make your trade show exhibit successful and avoid making these trade show marketing pitfalls.

Every area of trade show management is covered in this concise,
easy-to-read book.

No matter how large or small your program is, you will find solutions to your trade show challenges.


There is no doubt that trade shows are an
extremely powerful sales and marketing tool.

However, taking part in a trade show without having a clear view of......

why you are there and

how to get your message into the hands and minds of the people you want to reach most

ie. your buyers almost a certain recipe for disaster!


Inside "The Trade Show Edge" you'll find....

What's the most important starting point for any trade show? (see page 7)

What you should do before committing your company to a trade show (see page 8)

The activities that contribute to a trade show's success (revealed on page 9)

How to spell out and plan your trade show objectives (see page 10)

How you should evaluate the trade show market and plan an exhibit program 
(see page 16)

Where to find trade shows (see page 19)

How to establish a budget and what to cover (Includes Budgeting Worksheet)
(see page 21)

A Trade Show Planning Guideline to maximise your trade show results (see page 30)

Selecting Space - the factors and guidelines you must consider (see page 33)

How to calculate your potential show audience (see page 35)



"Your willingness to work with us and help Arizona companies we represented prior to the actual trade show was what really spurred our participation and eventually was what made Repcom successful."

Janice M. Schaefer
Director, Business and Trade
Arizona Department of Commerce



In addition, the book also covers....

 How to design and build an open, inviting booth
(see page 41)

The latest exhibit design and industry trends (see page 50)

How to create crowd-stopping graphics and other exhibit tips (see page 53)

Shipping your exhibit tips, drayage & how to avoid aggravation (see page 61)

Your Prospective Buyer - know what your visitors want! (see page 70)

How to qualify prospects. Included is a sample Qualification Form (see page 75)

Pre-show, At-show and Post-Show Marketing
 (Critical information starting on page 80)

How to obtain publicity in Business-to-Business Press, including how to write press releases/prepare Press Kits (see page 92)

Giveaways - make sure they have a connection to your product (see page 106)

Trade show literature tips (see page 109)



"On behalf of the Jakarta City Government, we would like to extend our deepest gratitude and highest appreciation for the attention, assistance, support and co-operation you extended to us for the "Jakarta Beyond Your Imagination" presentation."

Tb. R. Rais
Vice Governor
Capital City of Jakarta, Indonesia


And there's more. A lot MORE! These vitally important matters are also covered....

The most critical resource on the trade show floor - The Trade Show Planning Guide -
(see full details on page 112)

How to train and schedule your exhibit staff
(This very important aspect is covered starting
               on page 117)

How to ask "Open Ended" questions
  (see page 129)

How to evaluate your competitors at a trade show 

Don't forget sponsorship and speaking opportunities (see page 143)

Post-show follow-up and evaluation (Two of the most overlooked aspects of trade show participation are discussed on page 145)

Trade Show Evaluation Form (available on page 153)

What to do in an emergency
(see page 160)

Resource Directory and Industry Terms (Check out the Appendices)




"The phenomenally successful "Computers USA Exhibition" is an example of the magnitude of an exhibition project for which Mr. MacKenzie was responsible."

Toby T. Zettler
United States International Marketing Center




Many exhibitors at the average trade show continue
to make mistakes in their exhibits !


If you would you like to..

  •  with your trade show marketing 

Then the "Trade Show Edge" is for you.



 Order now and you'll also get this
very special FREE BONUS!
(valued at $29)

"Lifelong Customers"

How to attract and keep
loyal customers for life!

by Lee Fowler.

Lee Fowler has been coaching and training in sales and service skills, presentations, negotiating and creative thinking since 1982. He has worked on developing sales training projects for some major companies including: Castrol, Apple Computer, Radisson Hotels, Colgate-Palmolive, Volvo, Legal & General, Schwarzkopf Haircare and a host of other super successful companies -and- watched them get incredible results!

This book will teach you, step-by-step, the skills and techniques developed for those companies and how to apply them in your business so you can achieve the same incredible results.

The book will clearly explain how to....

Greet your customers so that they are totally at ease with you immediately

Go beyond customer satisfaction and achieve customer loyalty

How to find out, in just a few minutes, what will make your prospects buy

How to instil confidence in your ability to deliver truly great service

Plus any holes in your business that might cause a customer to leave you - before it happens

Customers will return to do business with you again and again, year after year, despite your competitors' best efforts to lure them way from you if you apply the principles explained in this book.

Without a doubt, your sales
will definitely increase!

An investment in "The Trade Show Edge" PLUS "Lifelong Customers"
will assist you in "accelerating the sales process"

You'll record a much higher success rate!

Increased marketing skills = increased sales = increased profits


The 100% no-risk-to-you Guarantee

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so here's our guarantee

We're so convinced of the value
of "The Trade Show Edge",
 you get secure order processing through Clickbank with a 60 days,
100% money back guarantee

 If at any time in the next 60 days you feel that it falls short in delivering everything we have promised in this letter, just let us know and
we'll be happy to give you a full refund.

No questions asked!
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In fact, if for any reason you're not 100% satisfied, we want you to demand your money back.

 This product is backed by ClickBank's guarantee of quality customer service and ClickBank will be happy to help you if there is any problem with your purchase





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However, you get "The 'Trade Show Edge' TODAY,

 PLUS "Lifelong Customers"

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That's nearly 20% off the normal price plus you get the bonus!

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